L'Oreal Advertisements Julia Roberts And Christy Turlington Banned For Airbrushing
Airbrush ads are nothing new, but the British Advertising Standards Authority (ASA) is cracking down on companies they believe are heavy with airbrush wand. According to BBC News, MP Jo Swinson has attempted against the digitally altered images, and raised the red flag with two L'Oreal ads, said, "were not representative of the results of products could be reached." One ad features the actress Julia Roberts Lancome Miracle Teint base, while the other seems to supermodel Christy Turlington to maybelee Foundation called Eraser. Highlighted by advertising, the results of these products and is owned by parent company L'Oreal, are just a little 'too perfect.
Click here to see another announcement of L'Oreal beauty, which came under the control
The Roberts Foundation for the ad, the text states that "the first foundation that creates the aura of perfect skin." Jo Swinson MP Digital seemed magical. L'Oreal awarded airbrushed photos, but it was true the claim that these products could produce results. French said that the Miracle Teint took 10 years to develop, and that their research has shown making the skin look "brighter and brighter." According to the ASA adjudication, L'Oreal called Julia Roberts "naturally healthy and glowing skin,"
was the perfect palette displays an impact on their product, and the acclaimed photographer Mario Testino used for lighting, which reduces errors. Asked the ASA prior to the stroke to illustrate how much advertising had been digitally manipulated, but, unfortunately, Roberts 'contract' states that the un-airbrushed shots can be released. L'Oreal given the red carpet photos of the actor describes his beautiful skin, but it was not enough.
"Advertisers are able to provide material suitable for us to show what they did touch up the case, they demand, and will not be deceived," Guy Parker, CEO of Advertising Standards Authority, told BBC News. "In this case, L'Oreal does not provide us with evidence so we were left no choice but to defend the appeal." In other words, to Roberts' was pulled in the United Kingdom.
As for Christy Turlington L'Oreal ad told the ASA that the ad was changed to "lighten the skin, clean the shades of makeup to reduce the dark shadows around the eyes, smooth lips and dark eyebrows. " They said they did not believe they had crossed the line, but the ASA said his left eye had been substantially altered (seriously, where are the wrinkles?). When Parker told BBC News: "If advertisers go too far in using the airbrush and other post-production techniques to change the look of models and it is likely to mislead people, then it is false and we will stop the ads. "
As for Christy Turlington L'Oreal ad told the ASA that the ad was changed to "lighten the skin, clean the shades of makeup to reduce the dark shadows around the eyes, smooth lips and dark eyebrows. " They said they did not believe they had crossed the line, but the ASA said his left eye had been substantially altered (seriously, where are the wrinkles?). When Parker told BBC News: "If advertisers go too far in using the airbrush and other post-production techniques to change the look of models and it is likely to mislead people, then it is false and we will stop the ads. "
Do you think these ads have gone too far? Not all ads retouched a bit misleading? Do you think the U.S. should remove and misleading ads?
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