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Friday 16 September 2011

Celebrity Error 15 Companies

Celebrity Error 15 Companies
In recent years, many celebrities have sought to expand the brand to venture into the business world. Actor and comedian Will Ferrell found great success on its website, FunnyorDie.com, while the rapper Sean Combs (P Diddy) is owned by several companies, such as registration, clothing line, film production and more.
Despite all the celebrity business success in the world, but there are many examples of well-known companies have gone bankrupt.
A celebrity's name can automatically help a firm voice recognition and built-in fan base. However, the fame of a mark is attached to a company, does not guarantee success and sometimes can cause more harm than good.
Celebrity Businesses fail for many reasons, corporate governance and lack of experience, concepts that have been convicted of wrong from the beginning. Anyway, these celebrities have learned the hard way that success is not always easy in the world of business. 
Britney Spears
Business: Nyla Restaurant
The names of two favorite places in New York Spears and Louisiana Nyla to open its doors in June 2002 Dylan Hotel in Manhattan. The restaurant originally featured dishes with Cajun and Southern style, with dishes such as sushi and Southern fried okra, with prices ranging from $ 16 to $ 26 a plate.
According to People.com, although the restaurant was horrible reviews, was cited for several code violations for health, and finally began to suffer from economic problems. In an attempt to save the company, has redesigned the menu Nyla, where southern cuisine was dumped in favor of Italian dishes, but it was not enough to keep the restaurant afloat. Less than six months after opening, Britney Spears has broken all links with industry.
Nicky Hilton
Business: Nicky-O-Hotels
As the heir to the Hilton family, Nicky Hilton should be in the business runs in the veins, but his disastrous for a company starting up the chain of hotels, the contrary is proved.
Hilton first company was conceived as a luxury hotel with 94 rooms on Ocean Drive in Miami, with a second location planned for Chicago. The Italian designer Roberto Cavalli has been taken in the suites. The hotel will open in time for the Super Bowl in Miami in 2007 and announced a package of $ 1000 per night Super Bowl. Unfortunately, plagued by delays, the hotel never opened.
The project went bankrupt in 2007 and Hilton was subsequently pursued by the condo hotel developer, said he has not fulfilled its end of their service contract. Hilton said the developer had pledged to promote the project and distorts its partners. The property was auctioned off time, and the Chicago project was abandoned.
Atali Portman
Business: Vegan-Friendly Footwear
Natalie Portman is an advocate for animal rights, and covers only the clothes and shoes are not made from animal byproducts. In early 2008, he collaborated with Te Casan Designer to launch a vegan-friendly line of footwear, including shoes that were made without harming the animal.
However, customers are of the opinion that the $ 200 price was a bit 'high, and soon after, in December 2008, the parent company, House, Te, in the inner circle is not for sale.
Kanye West
Business: clothing line Pastello
Kanye West, known to be interested in fashion, had spoken since he sort of line for many years, and in 2009 tried to Pastelle.
But clothing company West has never had a chance: Two days after pictures of her clothing line was built on the Internet, the company folded. Shortly before, the reputation of the West took a hit after fracturing his acceptance speech Taylor Swift MTV Video Music Awards, saying that another artist would have won. Many believe that this cascade led to the disappearance of the Line mode.
It Kardashian sisters
Business: The "Kardashian Karden"
In 2008, Kim Kardashian and her sisters Kourtney and Khloe, have launched their own prepaid credit cards, dubbed "The Karden Kardashian." The sister said at the time, they were happy to create their own financial product.
Their enthusiasm waned, however, after a consumer complained that the paper is very high taxes, and the Kardashian sisters quickly came under attack as the product is intended for young adults. Sisters backed out of contract, claiming that they were unaware of the high fees of the card.
NBC's "Saturday Night Live", was quick to ridicule the sisters for their decision to participate in a business they knew nothing.
Jennifer Lopez
Business: Restaurant Mothers
In an attempt to celebrate their Puerto Rican heritage, Jennifer Lopez opened Madre, which is Spanish for the mother in 2002 in Pasadena, Calif. The menu focuses on Latin food that Lopez had received growing up, and included the empanadas, ceviche, Ropa Vieja and Arroz con pollo, with dishes priced between $ 30 and $ 50.
Although one of the stars of the opening, the restaurant received mediocre reviews and six years after the opening of a panel was placed on the door saying: "Mother is closed ... until further notice."
In addition to the Mothers, Lopez also had failures in the fashion industry. Before it became common for celebrities have fashion lines, Lopez found success in the JLO clothing line in 2003. Then he launched two additional lines JustSweet (2003), and Sweetface (2005).
With the recession, initial JLO clothing line could not remain profitable and closed in the United States in 2007. Additional lines have not found success: JustSweet closed after only a couple of seasons to detail and Sweetface, despite a review of the line was discontinued in 2009.
Lopez may find success at older audiences, however, the singer has announced a new line coming out this fall in department store chain Kohl.
Arnold Schwarzenegger and several players
Business: Planet Hollywood
Following the success of the restaurant chain Hard Rock Cafe, CEO Robert Earl created the Planet Hollywood. Inside, guests can eat along with souvenirs and accessories for several films and television programs. Arnold Schwarzenegger, Bruce Willis and Sylvester Stallone were among the shareholders in the company of celebrities and actors have helped to promote the restaurant.
Can not make a profit, the restaurant chain filed for protection against bankruptcy in 1999. In an attempt to keep the business afloat, many places closed and the company exclusively focused on tourism destinations. These efforts are still not enough, however, and after a decline in spending after 9 / 11 terrorist attacks, the company was forced to seek bankruptcy protection a second time.
In 2000, Schwarzenegger severed his ties with Planet Hollywood. At the height of its success, the chain had more than 80 locations around the world, but today there are only 16 places in the operation, including restaurants in New York and Orlando, Florida

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